I am getting a bit antsy, however. Of note, I'm tiring of my usual reading materials and picked up a freshly delivered copy of Hub's Golf Digest magazine. I don't golf. Truth be told, it's sort of a silly sport, in my opinion. (Oh...I hear you dear golfing friends, I hear you, and I love you anyway....). It is very popular, however. I get that.
Hub is an occasional golfer. Being just a natural jock kind of guy though, he is passable to really good at most sports -- even those he rarely plays. He used to golf about once a year, but has increased that frequency over the past couple of summers since "couple friends" of ours took it up. I know it would be nice if I'd join in and make it foursome, but my lack of interest and bad attitude would outweigh any benefit -- as is so often the case.
Anyway, our friends sent Hub a gift subscription to Golf Digest and I admit I was surprised when he decided to re-up the subscription. I note he shows moderate interest when it arrives, then it goes on the "to be read" pile, never to be opened again. I understand this -- I have such a pile going most of the time as well.
Since the guy on the February issue cover (Billy Horschel -- never heard of him) had a passing resemblance to Adam Levine (Maroon 5), I was drawn to opening the magazine. I spent some time thumbing through it and got the gist of the thing -- it's about how to be a better golfer, what equipment will help, where to play, and what to wear while playing....these socks! (Photo by Victor Prado)
Ad content: Golf club ads are sleek, modern, and mostly in stark sliver/black photography with primary color highlights -- red or blue preferred. Same with the 2-page Rolex watch spread. Same with the cars -- Lincoln Navigator (starting at $61,480), Lexus ("prepare for the white knuckle treatment"), Porsche ("powerful drives are an obsession we share" -- I get it!).
Copy content: Lots of guys giving golfing advice to other guys, all of an indeterminate age (35-50?), in great shape and wearing some really sporty and colorful slacks and collared, knit shirts that remind me of my dad. (The shirt that is, without the paunch.)
Feature story: Osama bin Laden Special Forces assassin, turned golfer, talking in great and graphic detail about the day he shot our arch-enemy in the face. Booyah! Also, America's Top 100 Golf Courses. #1 Augusta National. Famous for the annual Masters Tournament. Also famous for not allowing any African American members until 1990; mandating all caddies must be black (until 1959) and not admitting women until...wait for it...2012! (Condoleeza Rice was one of two women who were the first to be admitted. Augusta defends their policies by citing "we are a private club". Oh, OK then. )
This woman and people of color thing sort of had me going at this point, so I went back through and did a count. With the exception of Tiger Woods (one photo, one ad) and another man who's ethnicity was indeterminate, all the guys were white. There is a photo spread on page 98 of 108 total pages of a woman who's face we never see beneath her bent head and white cap, swinging a club. There is a teeny, tiny photo of a woman who works in the 'golf fashion industry' standing for a photo with the ubiquitous Donald Trump. The only other photo of a woman in the whole magazine is a 2-page ad for Viagra, where that attractive brunette in all the commercials is seductively sprawled in a half-recline on soft bed, offering her sage and oh so understanding advice about "getting and keeping an erection".
I have some advice for the Viagra-inclined golfer too. Just read this copy from David Leadbetter's article on putting and you may not need that little blue pill:
You'll have much more power for this shot if you hold the club with your normal full-swing grip. You'll naturally put some wrist action into the strike, which will help you get the ball to the hole. You're going to need more room for your hands and arms to make a bigger stroke than normal, so stand more upright. If you're hunched over, you'll struggle to swing the putter freely. The common mistake when putting from off the green is to try to hit the ball harder with a short, jabby stroke. Swing back longer, and let the flow and acceleration of the putterhead feel natural. Don't force it. Let your hips and knees move a little toward the target, especially your back knee kicking in. This helps generate more energy so you don't have to try to muscle the ball with your hands.
FORE!
At least that's the view from here....©
